The legacy 'system' is broken.
In 2010 the Baker Hughes weekly rig count registered a watershed for the oil & gas industry.
In the spring of that year, horizontal rigs accounted for more than half of all North American drilling activity for the first time ever. Horizontals’ market share inexorably climbed to 90% of all rig activity over the following decade.
2010 formally ushered in the Unconventional Era…and completely changed everything about oil & gas land management forever.
Except the technologies, business processes, and org charts.
It’s finally time to embrace modern land management.